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Ways To Get A Different Top 10 In Google For The Same Search
By Christine Parfitt
Expert Author
Article Date: 2007-06-21
1. Search in google.com
No bias towards Australian websites
2. Search in Google Australia
Google Australia is biased towards Australian sites - you'll see more .au sites in the top 10
3. Select "Pages From Australia"
"Australian" pages only based on the domain name (.au sites) and the hosting location (.com sites hosted in Australia are usually included)
4. Personalised Search on by default
If you are logged into any Google account such as gmail, gtalk, adwords, analytics etc then you will get results biased towards your search history. Personalised search is activated by default.
5. Natural Fluctuation
The top 10 for any given search fluctuates all the time due to algorithm changes, changes to web pages and even different Google data centres delivering different results.
6. Universal Search Arrives in Australia
It doesn't look like universal search has fully arrived yet for searches in Google Australia. When it does, expect a different top 10 for many searches.
There was never an easy answer to the question "How do I get in the top 10 in Google?". Now even the question itself is making a lot less sense. I'd like to see Gord Hotchkiss follow up on this post "Planning for Personalisation".
Edit: When i wrote this I tried to find stats on the numbers using google.com.au compared with google.com. I couldn't find any so i emailed Google Australia and got this reply.
" We don't disclose specifics, but the vast majority use google.com.au."
Comments
About the Author:
Christine Parfitt is a search marketing strategist and the founder of Semfire, a search marketing company based in Australia. She specialises in paid search and shares news and best practices at Semfire Search Engine Marketing Blog.
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