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Search Engine For Men
By WebProNews
Staff Writer
Article Date: 2004-10-06
KaZaZZ! has launched its men's search engine called MaZaZZ! The new search engine takes all the traditional search engine tools and caters these tools to the interests of men.
The new men's search engine features web, news, shopping, mp3 and picture search. These search tools have been integrated together to provide men with a high quality online search experience. For example, web search includes a preview of pictures related to the search request within the search results.
In addition, MaZaZZ! offers pay-per-click advertising targeting the men's market. This service allows advertisers the ability to promote their products and services to men using specific keywords. These keywords are matched to actual search requests and search results are displayed to consumers based on the bid amounts for these keywords. Minimum bids for this advertising program start at $.10 per keyword.
"MaZaZZ! is a great way for men to enjoy the Internet on a site where their interests are being served", said Karl Hall, chief executive officer, KaZaZZ! "Companies can also use MaZaZZ! to advertise their products to men online".
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