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How To Engage Your Reader Through Copywriting
The written word is a powerful tool when used correctly.The effectiveness of all your written marketing communications,
whether they are web pages, blog posts, white papers, case studies
or brochures, relies entirely on engagement.
Date: 2011-12-14
Copywriting - How To Sell Without Being Obvious
When companies write their own copy, they tend to fall at a couple
of hurdles when it comes to its effectiveness:
Date: 2011-11-30
The Importance Of Social Media Profiles
Have you ever wondered how some people end up everywhere on the web? If you Google their name, reams and reams of listings appear. How do they do it? How do they make themselves so visible?
Date: 2011-11-09
Do You Still Need A Blog?
Despite the title of this post I happen to think that blogging as a business marketing tool is very much alive, but not in the same sense that kicked off what might be called the golden age of blogging. (Wonder if that period will make the history books?)
Date: 2011-10-26
All In One Facebook Marketing Guide
Facebook is a universe in itself. With more than 800 million users, there is no other way to describe it. As an internet marketer, you need to get your business on Facebook pronto. Mainly because:
Date: 2011-10-05
Make Sure Your Press Release Gets Seen
Writing a press release is one thing, making sure it gets read is entirely different. In the good old days (really, were they good?), you would create your press release and then send it to a few editors of local newspapers and magazines.
Date: 2011-09-21
Rankings Are Merely A Single Measure Of SEO Success
A recent discussion on Sphinn got me thinking about the value of keyword rankings in the overall scheme of measuring SEO performance. Do rankings matter? If so, should ranking reports be a part of the success metrics SEO's provide their clients?
Date: 2011-09-08
Find out how you can increase your conversions in 3 steps
Our live customer support services can be adapted to your business needs. Whether your online business is apparel-retailing, travel, real estate, legal help, education, insurance, auto sales, web hosting or almost anything.
Date: 2011-09-07
The Impact Of Google+ On SEO
Although you can only join by invitation at this point, you've no doubt heard of Google+, Google's latest attempt to join (or, in time perhaps, completely overtake?) Facebook and Twitter as a must have social networking tool.
Date: 2011-08-25
Reasons For Non-profits And Small Businesses To Use WordPress
One question/issue I continue to hear from non-profits and small businesses is this: I need a Web site (or update/revamp my existing Web site), but can't afford one.
Date: 2011-08-11
Google+ Tips- How To Find Friends!
Google+ is spreading-expanding and reaching out at a rate that is maddening. Everybody, who's anybody, is on Google+. So are you, and you are faced with two questions, related totally to the 'social' part of G+:
Date: 2011-07-28
How Much ROI Will SEO Bring? How Much You Got?
Cost is not important. Let me repeat that: Cost is not important. What is important is ROI (Return on Investment).
Date: 2011-07-11
How Valuable Are Your Products?
Price is a function of perceived value - yours and the client's.
Lots of ingredients go into baking the perceived value cake, but for the most part, what you can charge for your products and services is a function of the value a buyer attaches to the purchase and you attach to your worth.
Date: 2011-06-27
How Australia Uses Social Media To Celebrate Immigrant Experiences
Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20 million people, the country is one of the few places on Earth that anyone might be able to describe as underpopulated.
Date: 2011-06-16
Navigate the Cloud with AWS - Melbourne & Sydney
Whether you are new to the Cloud or looking for more knowledge to take your business to the next level, this event will provide you with the information to successfully navigate the Cloud.
Date: 2011-06-13
Have You Started Running Your Marketing By The Numbers?
I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an easy way to make a living, but it doesn't really appeal to me.
Date: 2011-06-02
AWS 101 Cloud Computing Seminar - Brisbane, Melbourne & Sydney
With AWS, companies can provision compute power, storage, and other services – gaining easy access to a comprehensive suite of robust IT infrastructure services as business demands them.
Date: 2011-05-26
Do You Need A Business Problem Before Using Social Media?
I had an interesting dinner meeting with a prospect today about how they might use social media. They are a b2b subscription based publication and they were wondering if they should be in the space.
Date: 2011-05-19
Landing Pages - Establishing Trust
How do you feel when you search for something and find yourself on a landing page? Do you navigate away before you're sold something?
Date: 2011-05-05
The Dangers Of Doing What Works
Why is it that in the enterprise 2.0 and social CRM (and probably many other) spaces that we always try to offer a prescription to organizations problems based on what other organizations have done?
Date: 2011-04-20
Does Google +1 Need An On Page Feature?
Last week Google announced a new addition to the search engine results page: the +1 button. While there was a huge amount of press surrounding the launch, after playing with it for a few days, I don't think it's going to work unless it has an on page component … soon.
Date: 2011-04-07
Are You Easy To Find Offline?
How are you directing people online to your locations offline? Where are your offline locations showing up online? Where are people searching for your information? Online visibility has become increasingly more important for offline businesses because of the change in the nature of people's search for information.
Date: 2011-03-23
Title Tag Optimization: A Comprehensive Guide To Writing Effective Titles For SEO
For a blog about SEO, its been quite a while since I've written a post about the topic of Search Engine Optimization. Well, that's about to change. Over my next few posts we're going to be hitting proper SEO techniques hard!
Date: 2011-03-10
Study Outlines The Importance Of A Website To Your Business
Recent research findings released by MYOB indicate that only 35% of Australian small businesses have a website. Do you fall into this category? I have to admit this statistics took me by surprise.
Date: 2011-02-23
Raising Your Quality Score To Lower Your CPC
If you're a Google AdWords advertiser, chances are you'll be very familiar with their quality score ranking. It's an important metric as Google uses your quality score to determine the position of your ads and the cost-per-click of your placement.
Date: 2011-02-09
How Communities Work In Social Business
When you talk about social business you can't help but bring up the C-word. We all know what I'm talking about right? Yes, communities! Now, when most people or organizations think of communities they actually think of customer communities, however there is more than one type of community that organizations need to think about.
Date: 2011-01-24
Building A Social Strategy With An End Goal
Social media is crap. Social media is a waste of money and time. Social media can't be measured so we're just wasting energy. Social media doesn't offer lead generation. Blah blah blah.
Date: 2011-01-11
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