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How Will The Web Change Marketing In The Next Couple Years?
Here are several excerpts from a post that was originally written for Valeria Maltoni's excellent new ebook about marketing in 2010. As Joe Buhler notes, the ebook includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself.
Date: 2009-12-30
SEO And PPC Will Require More Time In The Future
Unless you've been sleeping at the wheel, the last couple of weeks have been turbulent ones for many PPC affiliates, especially Adwords users. There's been a spat of account bans (as discussed in my internet marketing forum), and even though Nick Fox told Search Engine Land's Barry Schwartz that suspended Adwords advertisers..
Date: 2009-12-10
Advancing Your Site's SEO Through Link Building
Link building is one of the most important and most difficult tasks in SEO. The most difficult thing to do is to get others to talk about your site and publish a link to your site, hopefully with anchor text, or alt element for image links, that contains a keyword that is important to your SEO campaign.
Date: 2009-11-24
Making Your Website Multi-functional
In preparation for the upcoming winter fest, my wife bought me some Thinsulate gloves. These things are the coolest ever - transforming gloves! Basically they're fingerless and have a strip of velcro attached to the back of each glove.
Date: 2009-11-19
Try Facebook Ads now and reach 300 million people
Reach your target audience - segment by age, gender, location, interests and more. The diverse Facebook audience ranges from teens to seniors.
Date: 2009-11-18
Gaining Better Traffic Knowledge With Tracking Tools
If we talk about online web stat software and tracking tools, the list would be endless. So, how would you go about choosing which tool is right for your website. Here's the list of top 5 analytics and web stat tools that would fit the everyday needs of Webmaster:
Date: 2009-11-03
Try Facebook Ads now and reach 300 million people
Reach your target audience - segment by age, gender, location, interests and more. The diverse Facebook audience ranges from teens to seniors.
Date: 2009-10-21
Accessing The Hidden Features In Wordpress
Whether you are new to WordPress, or have been using it a long time, there are always features that are available in the software that people either forget about or don't know exist. So I thought I'd write up 10 lesser known WordPress features.
Date: 2009-10-15
Study Shows Tracking Ads Are Not Welcomed By Users
Professors at the University of Pennsylvania and the University of California, Berkeley just conducted one of the largest independent studies on privacy and advertising tracking-and you may want take note of the findings.
Date: 2009-09-30
What To Do With A Site That Breaks The Rules And Still Succeeds?
Sometimes we come across a site that gets great rankings in spite of itself. It might have a terrible title tag, poor content, a lousy navigational structure, or abysmally formatted URLs. Nonetheless, the site is holding top spots on Google and other engines for some very competitive terms, and holds its own against sites that obviously put a lot of time into building a solid SEO profile...
Date: 2009-09-24
Try Facebook Ads now and reach 250 million people
Reach your target audience - segment by age, gender, location, interests and more. The diverse Facebook audience ranges from teens to seniors.
Date: 2009-09-23
Keep A Close Eye On Your Competition
Every year companies spend millions of dollars on market research, focus groups, surveys, and special studies to find out how to better serve their customers and gain increased market share. If you're working in the online sector, and are in a David vs. Goliath position, you can use your competitor's formidable research skills to your own advantage..
Date: 2009-09-15
Understanding The Daily Changes To SEO Ranking
Many small businesses owners keep a more watchful eye on their search engine rankings than a Trekker keeping up with the timeline changes in the Star Trek universe. Search engine rankings can change for one out of several hundred reasons. Your site may gain or lose rankings on a daily bases due to algorithm changes, a dropped or added link, or a site is added or removed from the search engine's index..
Date: 2009-08-26
Leverage The Authority Of Existing Sites
In 2009, Google places a lot of trust in authority. Authority, in terms of ranking, typically means "an established site with a high number of inbound links from authoritative sources". Ranking might also have something to do with popularity. And the usage patterns on your site. And various other signals of "establishment" known only to the Google alchemists.
Date: 2009-08-11
Optimizing Your Digital Assets Within Your Website
It's likely you've heard plenty about search engine optimization but what about "Digital Asset Optimization"? Many companies that have applied basic SEO principles to standard web site content see substantial benefits. Adding new content and attracting links help maintain search marketing performance but is that all you can do to be competitive with SEO? No.
Date: 2009-07-30
How To Make Your Site Mobile Friendly
Unless you've been living under a rock, you would have heard about the phenomenal sales of the new iPhone by Apple. It sold approximately 1 million handsets in 3 days - which is approximately 231 handsets per second.
Date: 2009-07-09
Making The Language Of SEO More Transparent
The world of search engine optimization is jargon heavy, and we often have to take a step back when speaking with prospective customers because we are immersed in the "language" of SEO. The list below has some of the more common optimization terms used on a daily basis, but we also have an older glossary that is somewhat more in depth.
Date: 2009-06-12
Kumo: Will This Spider Spin The Web?
With Google owning nearly 65 percent of the U.S. search engine market, it's no wonder Microsoft is looking for some fresh search engine technology.
Date: 2009-05-21
Mistakes To Avoid In Your Pay Per Click Campaign
Pay per click advertising has the ability to not only increase traffic to your site, but also increase the knowledge you have of your market. It can very quickly put money in your pocket or very quickly take it out.
Date: 2009-04-30
Boosting Your Site's Ranking Through Secondary Links
A little while ago, Willy Franzen of One Day One Job was doing a 1-hour phone consultation with me, and he asked whether a second link from any given page would also boost the page's ranking. My answer was that the second link would pass anchor text relevance as well as pagerank/other markers of ranking value.
Date: 2009-03-19
Managing
Your Site Analytics Data
Analytics are one item that every site owner should be looking into to find out where traffic is coming from and how users are interacting with the site. However, analytics can sometimes be to much to consume with to much information or a cluttered interface.
Date: 2009-02-26
Streamline Costs with Cloud Hosting
These Cloud Hosting solutions by Rackspace allow you to forget about dedicated server hardware so you will never again pay for resources to sit idle in a data center. Used alone or in combination with one another, Cloud Sites and Cloud Files give you more scalability while at the same time allowing your business to reduce costs and capex spending during these tough economic times.
Date: 2009-02-24
Setting Up Blog Comments To Maximize Usability And SEO
With the release of WordPress 2.7 paged comments became a built in feature. By default, they are enabled on both new installs and upgrades. Where it may be good for usability, it may not be good for SEO. From a usability standpoint, paged comments are good for posts that get a lot of comments.
Date: 2009-02-04
Introducing Rackspace Cloud Hosting
Minimize your expenses for hosting your sites, applications, files and email. Pay only for what you use. Grow as you need to without worrying about managing hardware. And do it for a lot less than what you are doing right now.
Date: 2009-01-27
In Depth Guide To Producing YouTube Videos
I have now had a chance to read, YouTube: An Insider's Guide to Climbing the Charts. Thanks to O'Reilly for the review copy. The book is very comprehensive, including great coverage of all the technical video stuff. I see the above blog post title as an endorsement, not a criticism.
Date: 2009-01-15
Save Money with Cloud Hosting
These Cloud Hosting offers by Rackspace allow you to forget about dedicated server hardware so you will never again pay for resources to sit idle in a data center. And, when you do need the extra resources for large traffic spikes, they're available to you automatically and in very small increments. Used alone or in combination with one another, Cloud Sites and Cloud Files give you more scalability while at the same time allowing your business to reduce costs and capex spending during these tough economic times.
Date: 2009-01-13
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