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Making Users Confident And Comfortable On Your Site
Web searchers looking to research or purchase items to buy on the web are inherently skeptical. This is especially true when they end up on a site which is new to them. Regardless of how they got there--web search, referral, advertisement, etc.--this skepticism interferes with the buying and selling process.
Date: 2008-12-18
Streamline Costs with Cloud Hosting
Looking to cut hosting costs? You've come to the right place. Mosso, the Rackspace Cloud, offers a suite of solutions designed to reduce IT spending.
Date: 2008-12-09
Blogging To Better SEO
SES Chicago 2008, which is just around the corner, will feature a session on the topic of "SEO Through Blogging and Feeds." Lee Odden, CEO of TopRankMarketing.com, is an expert on this topic and will also be a panelist at this session at SES Chicago. I had a chance to catch up with Lee, to get his insight on SEO through blogging and feeds.
Date: 2008-12-02
Streamline Costs with Cloud Hosting
The Internet allows every marketer to have an unprecedented amount of insight on the competitors' plans and strategies. The session is about the how one can gain a lot of competitive intelligence using different tools and tactics.
Date: 2008-11-24
Pubcon: Get To Know Your Competition
The Internet allows every marketer to have an unprecedented amount of insight on the competitors' plans and strategies. The session is about the how one can gain a lot of competitive intelligence using different tools and tactics.
Date: 2008-11-13
True Value of a Hosting Provider
Rackspace is the hosting provider that did more than survive the last economic downturn. We walked away stronger. Now, we're the world's leader in hosting—financially sound and rapidly growing. And it's all because we have perfected the hosting solutions and support that help IT departments work even more economically and intelligently.
Date: 2008-10-28
How To Pitch An Email
We've all, at some point, received the "request-for-a-link" email. Such emails are useless, on a number of levels, the main reason being that the offer is lousy. However, such emails also tend to get the pitch wrong, so further limit the chances of getting the link. Getting the pitch right - the way the offer is described - is a bit of an art.
Date: 2008-10-23
Do Meta Keyword Tags Help Or Hurt SEO?
Around a year ago, Danny Sullivan did some great research on the Meta Keywords tag to determine which search engines are using it. He found indication that Google and Microsoft Live Search ignore it for keyword ranking (retrieval) purposes, while Yahoo! and Ask are apparently using it.
Date: 2008-10-09
Best Contact Us Page Checklist For Marketing
What this is about: This list covers various aspects which are important to visitors who land on your "contact us" page, including what information they expect and how to make contacting you easy for them. Why this is important: Those who land on this page are showing clear intent in wanting to to get in touch with you.
Date: 2008-09-18
Switching From Firefox To Google Chrome
Like many of you I eagerly waited to try Google Chrome this week. But to be very honest, I wanted to find flaws with it. I felt somewhat guilty about using a browser other than Firefox. When I first started using FF 0.8 in 2004, the underlying technology and architecture of Firefox was so different than what was around.
Date: 2008-09-04
Experience Hosting at Its Best
We pledge to deliver the best
hosting experience in the industry.
No exceptions. No excuses.
Date: 2008-08-19
If Your Website Is Broken That's Ok
When Roni German types into Google: Belfair Washington Real Estate into a Google search. Her Belfair Washington Real Estate Blog comes up on the third page instead of the first. (http://peninsulahomeresource.com/).
Date: 2008-08-15
Set Yourself Apart By Creating A Distinct Voice
One of the easiest ways to set yourself apart from your competitors is by creating a distinct voice through your written content. Whether you realize it or not, every website has a voice. For most businesses, the tone of their online voice is that of whoever wrote their content.
Date: 2008-07-31
Getting Over Google's 1,000 Page Search Block
Over at SEOmoz, Dr. Pete has come up with quite an informative and interesting post, that gives suggestions as to how you can beat around Google's 1,000 page hurdle. As per the post, one of the hurdles that is faced by every SEO firm working on big websites is that Google only allows you to view a small part of the search index and Webmaster Tools has the same problem as well.
Date: 2008-07-03
Go Green Without Sacrificing Server Performance
Our hosted servers are designed to be as business friendly as they are earth friendly. We use eco-friendly components in your server, so they run even greener—and you won't pay more or sacrifice your server's performance to make it happen.
Date: 2008-07-01
Rackspace Hosting: The Smart and Cost-Effective Solution
Every provider will tell you how great their servers, support, uptime, expertise and guarantees are. Take a close look. What they're really offering you is nothing close to what Rackspace does. See for yourself.
Date: 2008-06-24
Rackspace Hosting: The Smart and Cost-Effective Solution
Every provider will tell you how great their servers, support, uptime, expertise and guarantees are. Take a close look. What they're really offering you is nothing close to what Rackspace does. See for yourself.
Date: 2008-06-11
Not Everyone Is A PageRank Sculptor
PageRank (PR) sculpting has popped onto the radar of most online marketers over the last few months and it has become a controversial topic. Like with so many new techniques in the online marketing world, some talented internet marketers are touting the value and success that they are having by using the nofollow tag to sculpt their PageRank, by directing as much link value to their most important pages as possible.
Date: 2008-06-09
Is Geolocation Data Becoming Ubiquitous?
Chris Messina at Citizen Agency has just blogged about how he believes that geolocation data will become ubiquitous for websites to use, and this sort of contextual information about users will form a new layer of information that will available to all internet applications.
Date: 2008-05-08
Google Street View Draws Concerns In Australia
Anthony Klan at The Australian writes: Google Australia is expected within months to launch an application that will publish highly detailed, street-level photos of much of Australia, in a move that has drawn strong criticism from privacy advocates.
Date: 2008-04-17
Competitive Analysis For A Client
Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknesses, opportunities and threats (SWOT) to their advantage.
Date: 2008-03-27
Social Media Questions To Ask Your Agency
This morning I came across an article written in Adweek by Brian Morrisey entitled, "Social Media: Agencies Don't Get It", which makes the claim (based off of latest research by TNS/Symfony) that, "If social network marketing is a puzzle, agencies might not be equipped to help clients see the big picture".
Date: 2008-03-03
Rackspace: Let IT Hosting Change the Way You Work
No more stretching yourself thin trying to keep up with your endless IT to-do-list. That's the beauty of IT Hosting and Fanatical Support® from Rackspace. We become an extension of your IT department, hosting your servers and supporting them around the clock so they stay up and running. You don't even have to think about the servers, let alone do a thing to support them.
Date: 2008-02-26
Modern Search Engine Optimization
In the course of judging the SEMMYs, one of the great posts I read was The SEO Playbook - Welcome to the Rabbit Hole Alice by Stuntdubl (aka Todd Malicoat). It's a great post because it helps outline how SEO is expanding in it's scope. There are those that might suggest that SEO shops are losing their value (thanks to Kevin Heisler for pointing this out).
Date: 2008-01-31
Rackspace: Taking the next Green step in IT Hosting
Take the environmentally friendly components we already use—low voltage processors, plus energy efficient drives and RAM. Put them all together so our configurations will run even greener. And then make it simple for people to choose the green configuration or customize one that works for them. It's not revolutionary, but it's smarter and better for the world and our customers.
Date: 2008-01-21
Aussie Net Filtering Plans Challenged
An advocacy group claimed Australia's mandate for ISPs to block pornographic and violent websites could slow down Internet access in the country. The Australian government wrapped up 2007 by announcing plans to protect children from inappropriate content on the Internet.
Date: 2008-01-04
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