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Newsletter Archive: 2007
Rackspace: Two reasons you should host with us before 2008
We take on the day-to-day burdens that bog down your IT department, so it can get back to focusing on the important things. That means that you'll never have to implement, update, troubleshoot, patch, monitor, administer, backup data or worry again. That's what managed hosting means at Rackspace.

Date: 2007-11-21


Google Gears Up For Australian Election
As much as we're bombarded with political claptrap in America, elections may be an even bigger deal in Australia, where voting is compulsory. As a result, Google Australia is keying up for the coming federal election.

Date: 2007-11-15


Evangelist - The Marketer's Role in SMM
Want to be really successful in social media marketing? You need to be an evangelist and activity participate in communities, forums and blogging. Leave this session knowing how to evolve from community observer to community participant and influencer.

Date: 2007-10-18


Australian Google Local Business Results
A month ago I noticed local business results appearing in Google Australia. I've been keeping a close eye on it and doing some analysis of the results to get a feel for when these results are coming up and clues to how they are ranked. It's still unpredictable.

Date: 2007-09-20


Protect Your Web Site with the Strongest SSL Encryption
With data theft on the rise, your customers' ability to connect to your site at the strongest encryption level that their system is capable of is more important than ever. And VeriSign ® is the leading SSL provider that can offer this capability.

Date: 2007-09-17


25 Techniques To Have A Successful Blog
Blogging has been proven and advised to attract large quantities of visitors, readers and, possibly, customers. Whatever your reason to blog is, follow these proven techniques from the experts to become a successful blogger.

Date: 2007-08-31


Pay Attention To Google Local Search
This week I searched for mooloolaba accommodation in Google Australia and was pretty excited to see local business results at the top of the organic results.

Date: 2007-08-09


Don't Force New Windows On Your Visitors
A couple of weeks ago Darren Rowse asked readers should (external) links open in a new window?. Actually Darren had been asked by one of his readers and Darren was smart enough to know the question would make for a good blog post so he asked the rest of us.

Date: 2007-07-12


Ways To Get A Different Top 10 In Google For The Same Search
1. Search in google.com. No bias towards Australian websites. 2. Search in Google Australia. Google Australia is biased towards Australian sites - you'll see more .au sites in the top 10.

Date: 2007-06-21


Google's New BlogRank Authority Index (In My Dreams)
I've been meaning for weeks now to write a blog post about how obvious it is to me that Google should buy Feedburner. I mean it's a total no-brainer. Last week Google agreed with me.

Date: 2007-05-31


SEW Live - Keyword Advice From the Pros
There's a lot of minutiae in managing a keyword campaign. It doesn't seem to be merely an exercise to test your tolerance for tediousness, though – at least it pays off in the end.

Date: 2007-05-10


Coding - The Most Important SEO Skill
Last week in response to Lee Odden's What type of SEO skill is most important? poll I argued that copywriting was that SEO skill.

Date: 2007-04-26



Join Us: 10 Tips for Great Online Events

Join us for an informative Web seminar about the Top Ten tips for planning, promoting and delivering online events.

Date: 2007-04-17


SES NY: The Dana Todd Perspective
Top level executives throughout the business world are starting to get the concepts behind search marketing. The Search Engine Marketing Professional Organization (SEMPO) has seen marketers inside corporations being called into action to help their companies make greater headway into search.

Date: 2007-04-12


Ups and Downs of Socializing Content
There are many ups and downs to adding a user generated content section to a site. It has been interesting watching the effects of SEOMoz's user generated content and points systems.

Date: 2007-03-22


Sweet Talking The Searcher In One Second Or Less
You have four seconds to get your site loaded and about one-twentieth of a second to impress the visitor before she flits on like an attention-deficient hummingbird. But before that, you have about one second, in the search results, to get her attention in the first place.

Date: 2007-03-02


Linkbaiting: Grab Them With The Title
If search engines are the next great marketing machines, then links are the fuel that drives the mechanism of search engine optimization and rankings. Obtaining quality inbound links might seem like a daunting task, but in actuality there is an effectively simple...

Date: 2007-02-08


Google Australian Flyover Hits Snags
Google had announced that it would be flying over parts of Australia on Australia Day, last week Friday, in order to take photos for Google Earth and Google Maps (Microsoft was doing it, too). Australians were excites, with people planning to build giant signs and write...

Date: 2007-02-01


Using Analytics To Find Hidden Nuggets
We rely heavily on Analytics at Enquiro and one of my favorite tasks is to dig into a client's analytics in order to find "nuggets" which will help the client succeed in their online marketing efforts.

Date: 2007-01-18


How Strong Is Google’s Hold?
When you think of searching the Internet, more than likely, the first thing that comes to mind is Google. The familiarity and catchiness of the name alone goes a long way towards securing our loyalty, something Google is undoubtedly aware of.

Date: 2007-01-04


 
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