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Making Your Homepage Dynamic To Increase Interest
One of the problems I encounter on large client websites-or with clients who constantly add or update existing content-is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage.
Date: 2010-09-02
How Site Statistics Can Be Very Misleading
We get presented with graphs and statistics every day. "Most SEOs think keywords in the title tag is an important ranking factor." "Spending on search to rise by $10b". Ever get that feeling that what you're being presented with sounds plausible, but the conclusion just doesn't make sense?
Date: 2010-08-18
SEO Requires A High Level Of Commitment
A big part of the agency-client relationship when it comes to SEO involves expectations. This is because we need to make sure that our clients understand that search optimization requires a certain level of commitment and action that may not be found in other advertising initiatives.
Date: 2010-08-05
Following Your Own Success In Social Media
There are a lot of social media experts out there-including the ones who claim there's no such thing as a "social media expert"-that are telling us how social media works, how it doesn't work, and how we all must behave in the social media arena.
Date: 2010-07-23
Gaining The Most Lucrative SEO Information
There are so many blogs on search marketing. Then there are so many forums. And Tweets. So much SEO noise, and so little time. So how does anyone make sense of it? The deluge can be overwhelming for the experienced SEO, let alone the poor beginner. If you are just starting SEO, here are the ten areas you should spend most of your time on when you're starting up.
Date: 2010-07-08
Blogging Can Help Your Business If You Work At It
A blog won't help your business. Just like that StairMaster gathering dust in your basement won't make you thin. Or a hammer won't help you build those shelves if you don't pick it up.
Date: 2010-06-24
Get Tough on Online Fraud with VeriSign
Unfortunately this
figure will continue to increase with online fraud, phishing and
identity theft becoming more sophisticated and prevalent.
Date: 2010-06-22
How Caffeine Is Changing Google's Index Architecture
Now that the cat is finally out of the bag, I'd been getting some questions as to my personal thoughts on the world of Caffeine. So, here we go... say it once, then we're moving on with life. For those that missed the memo; Google's Caffeine updates is now LIVE.
Date: 2010-06-10
Facebook advertising 101
We make it easy to create and place ads, track results and maximize leads.
Date: 2010-06-08
Gaining New Visitors To Your Blog Through Twitter
Blogs are becoming more popular by the minute; for each subject of interest, there is bound to be something out there to satisfy that taste. But it is not enough to simply exist and hope that visitors will find you.
Date: 2010-06-04
Scott Skurnick Talks In Depth About Enterprise SEO
For every SEO guru speaking at a conference, there are 10 or 20 more SEO experts you might not have heard of, making things happen in amazing ways. Scott Skurnick has worked in the Search Marketing industry as long as anyone I know on the conference speaking circuit and has a tremendous amount of experience and expertise to share.
Date: 2010-05-26
Building Your Site Rank With Webmaster Tools
You've never been able to get decent or accurate backlink counts (the number of other sites linking to your site) by running a link command search on Google. Such a search generally only shows a fraction of the links to any given page Google Webmaster Tool's link reports are far more accurate.
Date: 2010-05-12
Facebook advertising 101
The easy way to create hard-working ads. Put your business in front of any audience in our community of 400+ million.
Date: 2010-05-11
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Date: 2010-05-04
Using Off-Site Link Building To Boost Your SEO
In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website. As I've said before, there are many things that go into an SEO campaign. However, most campaigns boil down to two areas - "Off-Site SEO" and "On-Site SEO".
Date: 2010-04-29
How Blackhat SEO Will Hurt Your Long-term Ranking
A few months ago I bid on an SEO project for a local contractor in the Seattle area. We had agreed on some terms and planned on moving forward. He seemed committed to the project, but for whatever reason I never heard from him again. I followed up a few times but then wrote it off as a dead lead.
Date: 2010-04-13
How To Determine The Value Of Your Site Links
Links come in all different shapes and sizes. Some good, some bad, some are just there. In part 14 of this series we looked at the anatomy of a link, analyzing the different elements that make a link what it is. There are a lot of things to consider when looking at the value of the link, many of which lie in the the value of the page or website doing the liking.
Date: 2010-03-31
Important Tips About SEO Optimization of Wordpress Blog
SEO optimization of a wordpress blog can be likened to a matchmaker. Learning what is included in this enormous technical tool kit and how to use them is highly advisable. A lot of newbie webmasters and blog owners make the mistake of trying to use picture to make their sites attractive.
Date: 2010-03-11
Download this tool for your Web site
Ektron CMS400.NET lets you do everything you need to do on the Web and everything you want to do...
Date: 2010-03-08
How To Get Your Blog Noticed On Social Networks
A blog should be considered the central hub of your social networking universe. Everything you do should drive traffic back to your blog, or website, as a way of combining all your efforts to give your brand maximum exposure.
Date: 2010-02-17
Download this Web 2.0 solution for your site - Instant Demo
Ektron CMS400.NET provides a complete content management platform with all of the functionality necessary to create, deploy, and manage your Web site.
Date: 2010-02-08
Decluttering Your Site To Increase Its Friendliness
Earlier we looked at why you need a social media hub, and why your blog is the ideal platform. There were some great comments left on why a website should be your hub, and the blog just another spoke.
Date: 2010-02-04
Matt Cutts Debunks The Weight Suggestion Using .Edu & .Gov Links
This video Q&A from Matt Cutts didn't really reveal anything new about how Google treats links-Google doesn't follow nofollowed links and that's the story it's sticking to.
Date: 2010-01-21
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