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[2010-04-29] Using Off-Site Link Building To Boost Your SEO
In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website. As I've said before, there are many things that go into an SEO campaign. However, most campaigns boil down to two areas - "Off-Site SEO" and "On-Site SEO".

[2010-04-13] How Blackhat SEO Will Hurt Your Long-term Ranking
A few months ago I bid on an SEO project for a local contractor in the Seattle area. We had agreed on some terms and planned on moving forward. He seemed committed to the project, but for whatever reason I never heard from him again. I followed up a few times but then wrote it off as a dead lead.

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