[2009-04-30] Mistakes To Avoid In Your Pay Per Click Campaign Pay per click advertising has the ability to not only increase traffic to your site, but also increase the knowledge you have of your market. It can very quickly put money in your pocket or very quickly take it out.
[2009-04-09] Don’t Force Users To Think Hard With Titles Jakob Nielsen recently put up a nice article about link text, titled First 2 Words: A Signal for the Scanning Eye. In it, he covers some guidelines for creating anchor text, reviews some specific examples, and reports on usability testing they did of various link implementations. The article is worth a read for any SEO.
