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[2004-01-30] Ecards as a Marketing Tool
As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. The more creative you are in your marketing efforts, the more successful your business is. There are many ways to promote your business without spending a fortune. In this article I will describe one of the most powerful tools on the Internet - ecards!
[2004-01-16] 2 Ways to Test How Easily Customers Navigate Throughout Your Website
For initial results, I would have to say that the ease of navigation for your visitors when they first visit your website is the most important upfront web design factor to test.
[2004-01-14] Search Engines & Optimization
Search engines, search engines, search engines....Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As most know, Google is the flavour of the month. It appears that everyone is excited about it. What about the other engines? Did someone forget that they exist?
[2004-01-14] Optimize Your Website At Design Stages
Are you now thinking, what does this mean? Let me just say that most of my customers could have had their websites rectified whilst still in the design stage instead of costly repairs once finished. This does not only go for those who pay, but more than ever, those who learn web design for themselves to design and manage their own website. The costly ones are generally those who pay a web designer as they have no knowledge of web design and thus need to pay for all the repairs to be made by an SEO, whereas someone with a little skill in design can simply make most of the modifications themselves, making a much lower cost.
[2004-01-14] Link Manipulation
Link popularity is a winning factor in many campaigns to achieve a substantial boost in your rankings, however; with all good can come over-inflated and out of control manipulation (BAD).
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