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[2003-09-30] 6 Simple Joint Venture Marketing Formulas!
1) Trade A Percentage Of Your Sales For An Ad
You could ask e-zine publishers to run your ad in return for a percentage of each sale. They could just join your affiliate program. The offer is usually more successful if your product is brand new.
[2003-09-03] Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don't realize is that the color you are seeing in your sleep, your prospects might just be beginning to recognize, and if done well, associate with you.
[2003-09-03] Revealing the Roots: The Process of Building Brand
How is branding different than marketing?
Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions and changing with the seasons, the trunk is the marketing strategy, connecting the brand and the tactics. In this way, brand is positioned as the basis for any marketing initiative.
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