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[2003-05-28] The 7 Major Steps For Improving A Web Site
I recently gave a presentation to a group of web designers dealing with what I call the "Seven Steps to Achieving the Next Level" -- getting development teams to a point beyond their current practices. Our research shows that almost every design project we see today can readily apply these seven techniques.
[2003-05-15] E-Mail Builds Brands
E-mail - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based e-mail marketing positively affects:
[2003-05-05] Multicultural Differences in Greetings You Need to Be Aware Of
Multiculturalism is a reality in the US and for those of us who do business globally. The US has more legal immigrants yearly than all the other countries in the world combined. Also there are vast cultural differences among "native" Americans living in the US for several generations, as you know if you've done business with a New Yorker (better be quick!) or bi'ness with a Texan (better stand at a 90% angle to your male companion).
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