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05.12.10 Building Your Site Rank With Webmaster Tools  By Stoney deGeyterYou've never been able to get decent or accurate backlink counts (the number of other sites linking to your site) by running a link command search on Google. Such a search generally only shows a fraction of the links to any given page Google Webmaster Tool's link reports are far more accurate. Links to Your Site  Not only do you get a total number of incoming links to your site, Google will also give you the number of incoming links on a page by page basis. Google doesn't tell you if these are links that are counted in their algorithm or not. You can assume that not every link is a valuable link, but unless you are engaged in spammy link practices the vast majority of them should be factored into the algorithm for your site's ranking. To get more data you can click on the link number for each page. This will produce a list of all the URLs that link to that specific page and the last date Google found each link.  You can use this information for a number of reasons, including to see where the majority of your links come from, whether spammy sites are linking to you and if links are pointing to incorrect URLs. This can also tell you if you have important pages that are not getting enough links so you know where to direct your link building efforts, or how quickly Google finds the links on a link building campaign you are running. If you click over to the "Anchor Text" tab at the top of the page you'll get a list of the actual words used in the links pointing to your site.  It's unfortunate that this doesn't break down to the page level, but the overall data is still helpful. When you expand each listing you'll see the variations of that particular phrase. It pretty much just shows you differences in the punctuation and capitalization used in the linked words. Continue reading this article. About the Author: Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog. |
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