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08.11.09 Leverage The Authority Of Existing Sites  By Peter Da Vanzo In 2009, Google places a lot of trust in authority. Authority, in terms of ranking, typically means "an established site with a high number of inbound links from authoritative sources". Ranking might also have something to do with popularity. And the usage patterns on your site. And various other signals of "establishment" known only to the Google alchemists. Whatever way you look at it, a new is difficult to get ranked in competitive keyword areas. So what are you to do while you're waiting for your authority signals to build? Way, Way Off Site SEO Tactics Consider placing content on established sites. There are a number of reasons why you might do this, including increased exposure, the obvious back-link advantages, and the kudos that comes with appearing on a high profile site. Compare the effort of writing one killer article for a high profile site, with - say - begging other webmasters for links. The effort may be comparable, but the rewards of following the former path can be significantly higher. Even if you get no link value from content placement, at very least you'll get your name seen. This can lead to people seeking you out, whether you rank or not. We'll look deeper into branding aspects shortly. Piggy Back Try putting up a page on Work.com, Squidoo, HubPages, Knol and any other established sites that allow user contribution. This also provides a testing ground to see if the keywords you have chosen are worth ranking for, before you attempt to rank for the same keywords on your own site. Are you good with video? Make a few video's and place them on YouTube.
Win Friends And Influence People A good, meaty reply to a popular blog post can garner you a lot of attention, particularly from the webmaster who runs the site. Because webmasters deal with constant spam and low quality contributions, a well-considered comment from a new writer will really stand out. The webmaster may follow your link back to see where that great comment came from. You're now on their radar, which increases your likelihood of getting a mention. Make sure you already have similarly high quality content on your own site that is link worthy. BTW, I follow every comment left on my SEOBook posts, and find it a great way to learn about what other webmasters are doing. Lurkers never appear on radars. Q&A sites, such as Yahoo Answers, WikiAnswers, and LinkedIn Answers, often have well-ranked pages. If you provide a great answer to questions, people may follow your link back. You'll also get a reasonable idea of the amount and quality of the traffic that a page ranking for your chosen term, receives. Position Against The Market Leader If you have a competing product to a product already reviewed on Amazon, it can be a good idea to provide your own lengthy review. This is an online way of positioning against the market leader. Continue reading this article. About the Author: Peter Da Vanzo is the founder of Search Engine Blog.com, a news resource for the search engine marketing industry. He is also a regular contributer on SEO Book. |
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