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12.02.08 Blogging To Better SEO  By
Manoj Jasra SES Chicago 2008, which is just around the corner, will feature a session on the topic of "SEO Through Blogging and Feeds." Lee Odden, CEO of TopRankMarketing.com, is an expert on this topic and will also be a panelist at this session at SES Chicago. I had a chance to catch up with Lee, to get his insight on SEO through blogging and feeds. [Manoj]: Is there a specific Blog platform you prefer or recommend? [Lee Odden]: We prefer WordPress and use it as much as possible. There are simply too many plus points with it and over the past 3+ years of focusing on WordPress as a blog platform, we've had plenty of time to test. [Manoj]: The difficult part of Blogging is after it's setup, when you have to create a consistent writing schedule - what can bloggers do keep their motivation going? [Lee Odden]: Motivation for blogging must start with something to say. If that's a problem, then blogging is a lost cause. People that start a blog solely as a SEO exercise are going to run into issues with sourcing content. The most successful blogs (in terms of branding, PR and revenue) are for the most part written by people who are passionate about certain topics. There are functional tips for making the task of being consistent though, including: • Maintain multiple draft posts. Start posts when you have an idea and finish it in parts, rather than trying to write an entire post in one sitting. Sometimes that works, but getting interrupted by other work can throw you out of whack. • Create a sort of editorial calendar on a weekly or monthly basis so you know what kinds of posts you should be doing instead of scratching your head in the morning wondering about what you should write that day. Example: News on Monday, Book Reviews every other Tuesday, Surveys/polls every other Friday, Wildcards every Wed and Thurs.
• Monitor social channels such as Twitter and Delicious search results to see what people are talking about and bookmarking. • Tap into the Q/A that happens between customer service or sales and customers. Use that kind of back/forth information to create useful tips on blog posts • Do a series of posts on the same topic each week (Ex part 1 of 10) • Solicit guest blog posts from others in the industry or your own company • Most importantly, get feedback mechanisms in place so you can see what audiences are responding to. Nothing is more motivating than seeing traffic, links, comments and subscribers as a result of a particular blog post. Social media monitoring tools are very effective for this purpose. [Manoj]: What are some elements that are often over looked by organizations when applying optimization on a blog? Continue reading this article. About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com |
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