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11.13.08 Pubcon: Get To Know Your Competition  By
Navneet Kaushal The Internet allows every marketer to have an unprecedented amount of insight on the competitors' plans and strategies. The session is about the how one can gain a lot of competitive intelligence using different tools and tactics. Moderater: • Bruce Clay Speakers: • Jake Baillie, Managing Director of STN Labs • Andy Beal, Internet Marketing Consultant of Marketing Pilgrim LLC • Larry Mersman, Vice President of Trellian • William Atchison, Founder of Crawl Wall The session was initiated by Andy Beal, who revealed his own tool kit to keep a watch on the competitors. Here are some of the tools he specified: • Domaintool.com: Can take your regular WHOIS information to a new level of detail. One can obtain information on who owns a specific site, what else does he own, which directories are they in, etc. • ranks.nl/tools/spider.htm: Can give information regarding keyword densities of your competitors. Makes combinations as per the number of words. (For ex, 2-word, 3-word or 3-word)
• sitexplorer.search.yahoo.com: Gives you backlinks for your competitors. This is the most ideal one-stop tool for all backlinks. • seomoz.org/tools: One can use a number of free or paid tools from this website. • soloseo.com/tools/indexrank.html: Changes Google's data in an easy to comprehend dashboard which enables you to compare your site to that of your competitors. • copernic.com: One can monitor everything about the competitor here. It is a paid site. A free substitute of the same is Watchthatpage.com. Other tools he proposed were Technorati.com, google.com/alerts, searchanalytics.compete.com, touchgraph.com, google.brand.edgar-online.com, seekingalpha.com/transcripts, google.com/patents and oodle.com Continue reading this article. About the Author: Nav is the founder and CEO of Page Traffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here |
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