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09.18.08 Best Contact Us Page Checklist For Marketing  By
Stoney deGeyter What this is about: This list covers various aspects which are important to visitors who land on your "contact us" page, including what information they expect and how to make contacting you easy for them. Why this is important: Those who land on this page are showing clear intent in wanting to to get in touch with you. Providing only a few ways to contact you can alienate visitors who have a particular preference. Providing robust contact options and information ensures that you capture as many would-be customers as possible. What to look for: • Easy to find: Make sure your visitors can find your Contact page easily. Don't make them hunt, scroll and rollover multiple dropdowns just to find it. • Multiple contact options: Don't limit your contact options to your preferred method. Unless you just have too much business and don't need the "hassle" of having customers. • Phone: provide local and toll free numbers. • Fax: Not many people will try to communicate by fax, but it's still an essential number to provide for those that need it. • Email: An email contact is essential to making sure visitors can feel as if you are accessible. It provides assurances that forms can't. • Form: Provide a contact form that'll deliver messages to your email box. • Chat: Instant chat can allow you to quickly take care of customers needs without them having to wait hours or days for a response. • Customer feedback: Provide a way for customers to provide feedback regarding the site, products or services.
• Street map: Showing a map of your location can help locals know that you are truly accessible and where to find you if they want to check out your operation. • Hours of operation: If your hours are limited then post hours of operation (for at least phone support) on this page. • Final call to action: Give one last call to action to spur the visitor to take that next step. • Multiple points of contact: Give your visitors options in who or what department they contact. • Customer service • Tech support • Inquiries • General info • Job applications • Billing • Management team • Ad-free: Keep this page completely free of ads. • Form requires only essential info: Make sure any web forms require only the information that is absolutely essential to helping them. Keep it easy and succinct. Comments About the Author: Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog. |
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