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05.31.07
Google's New BlogRank Authority Index (In My Dreams)
 By
Alister Cameron
I've been meaning for weeks now to write a blog post about how obvious it is to me that Google should buy Feedburner. I mean it's a total no-brainer.
Last week Google agreed with me.
One of the main reasons I wanted to see that union was to see someone (in this case, Google) in a position to give the world a single highly authoritative source of (abstracted) data on blog popularity. We now have that, well and truly, in Google.
Let me explain...
Numbers of different bloggers and observers (myself included) have been aware for a long time that one of the most powerful link-bait strategies out there is the "Top X Blogs" post. This is the post where you pull out the top however-many blogs in a given category and publish a post about it, complete with (elaborate) tabulated listings, with cute icons and such.
Examples: a couple of months ago I appeared on two different "Top Australian Blogs" lists. Then this week I feature on the "Top 25 Blogs About Blogging".
This is not the point of my post, but it will not escape the observant eye that these kinds of "Top Blogs" posts are great link-bait, as I've already said. In Meg's case it even led to a story in the Age, one of Melbourne's two big daily newspapers.
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I've been tempted to create such an index myself, except for one big problem I don't accept the quality of the "ranking algorithm" people use with these indices. As in the examples above, the algorithm that determins your rank on these lists is typically:
1. Your Technorati rank.
This may include either/both your authority score and the number of inbound links to your blog. It's the single most useful blog ranking mechanism presently in existence, in my opinion.
2. Your Google PageRank.
By Google's own admission this is not as useful as it use to be. We don't really know how they calculate it, it says little and is updated every three months or less.
3. Your Alexa rank.
This is the one everyone loves to hate, and with some good reason: Alexa rank can be fiddled very easily and tends to favour tech-related blogs, since it is mostly techy types who have the Alexa toolbar installed (from which data is gathered).
Continue reading this article.
About the Author:
Alister Cameron is an accomplished web designer and internet marketing
consultant who turns established subject-matter experts into expert
bloggers. Alister's clients are using blogging and social media to leverage
their offline expertise in the online world, and engage Alister to build
their blogging platform or social network; to train them in writing and
online marketing strategy; and to help them stay up with the latest
developments in blogging and online marketing. Alister's blog is a rich
tapestry of advice, anecdotes and reflections from the frontline of
professional blogging, social media and search engine marketing, and never
without generous dollops of humor and wit.
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