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Web News |
SES NY: I, Robots.txt
Danny Sullivan keyed the Robots.txt Summit session during SES New York, where representatives from major search engines discussed the future of the humble file used to manage crawler behavior.
SES NY: Search Supports Sitemaps Autodiscovery
Major search engines Ask, Google, Microsoft, and Yahoo jointly announced at SES New York their support of a new feature that makes sitemaps more valuable to webmasters.
SES NY: The Ad Conversion Zone
Picture a technology beyond sight and sound. Your ad has been submitted to a black box of unspeakable power. It's left Creative...and entered...The Conversion Zone. But did it spend some time becoming a compelling ad first?
SES NY: Search Speaks Up On Ad Quality Scores
A controversial piece of the SEM puzzle considers whether or not a marketer's advertisement suits the quality requirements of the search engines. A session at SES New York brought out the opinions from reps of Google, Yahoo, and Microsoft about ads and quality scores.
SES NY: Meet the Search Ad Networks
Just got out of the search ad session, and here’s my liveblog (on tape delay, I guess; no wifi). The panel listed at the beginning is the expected panel, but things didn’t quite turn out that way (and I’m not sure if I heard everyone’s name right).
SES NY: In-House Search Marketing
For several years, I did the in-house search marketing tracks at the Search Engine Strategies conference in New York, but I asked Danny Sullivan to give me different session this year, on organic search benchmarking, which I posted on yesterday.
Help Nathan Weinberg Find His Camera at SES
So, I was pretty much enjoying SES, seeing lots of familiar faces, including Barry Schwartz, Mike McDonald of WebProNews, and laughing in the background as Rand Fishkin interviewed Google’s Vanessa Fox.
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04.12.07
Top level executives throughout the business world are starting to get the concepts behind search marketing. The Search Engine Marketing Professional Organization (SEMPO) has seen marketers inside corporations being called into action to help their companies make greater headway into search.
Learn more about this from the exclusive WebProNews video shot on location at SES New York 2007.
More With Dana Todd
Developments have been made in recent years concerning search marketing. The biggest change that has come about is the move toward an organizational level. This is a move that researchers have been pushing for years. Now, organizations can deliver and put this move into action. One of the ways organizations can accomplish it is by hiring within their own company. In an interview with Webpronews at the Search Engine Strategies in New York, Dana Todd spoke with us on this topic.
"We've also been tracking the migration of people and technologies into in-house support both on the SEO side and the paper-click side. So a more and more emerging class of marketers who are inside corporations are building search strategies within those organizations."
Another issue that seems to be unfolding is the trend toward paid searches. Demand for search engine marketing is still strong, but buying it and the quality of it is a completely different story. Dana Todd explained to us what this means.
"So I think what's happening, is back in the early days of SEO, it didn't cost a lot because very few people did it, and it was just sort of tinkering around. And then, all of a sudden, it got really expensive and I remember in the early days like when i price pack was first startingyou know, at the time it was scandalous to think that someone could charge $100,000 for SEO. Now, you can certainly see a more diversified approach to that. Some people are actually cutting it up and doing pieces of it."
Check Out More SES: New York Coverage at WebProNews |
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