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08.24.06
SEO: Cutts Scratches A Niche
 By
Jason Lee Miller
It took Google blogger Matt Cutts about six paragraphs to produce SEO advice that made more sense than a host of other articles on the subject.
Cutts advises his readers to follow their niche when doing SEO, and that can mean just about anything... or nothing.
It's simplicity and purity that matters in the end.
Become the uncarved block, man, as your SEO evolves around you, and promise not to use this insight for evil.
Cutts begins his lesson with a short explanation of how to change the default printer on Linux and Firefox. Yes, it's very wax on, wax off, isn't it?
That's a good place to begin because Matt was looking for that information himself recently and discovered that the answer just wasn't out there.
So he searched for the answer, discovered it for himself, and wrote it up for others to find.
And that is SEO.
The echoing silence can make your insides ache with the joyous splendor of the universe. It is so simple, yet so complex.
It is faith in a mustard seed; it's the universe between your toes.
From Matt's post:
But the larger point is that if you put in time and research to produce or to synthesize original content, think hard about what niches to target. My advice is not to start with an article about porn/pills/casinos/mortgages-it's better to start with a smaller niche…
An infinite number of niches are waiting for someone to claim them. I'd ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it's easier to take a series of smaller steps instead of jumping to your final goal in one leap.
And remember, it's best if you move with the cheese.
About the Author:
Jason Miller is a staff writer for WebProNews covering technology and business.
Google Audio Player Comes To Light
 By Doug Caverly
Google has entered a new market yet again, although the company isn't doing its own press on this one. Intrepid bloggers found, while exploring Gmail, that there is a new feature present - an MP3 player. This is probably not going to replace any other player you use, but it's a nice bonus.
As Amit Agarwal described it, "A new GMail feature lets you play MP3 files right inside the Gmail interface without having to download the MP3 or open an external media player." Agarwal posted one of the most thorough write-ups that has yet to appear.
"Now digging into the GMail MP3 player code, I discovered that it's actually the Google video player that's playing the audio file," Agarwal wrote. "In fact, you can play any MP3 files from the embedded Google Video player without even having to login to Gmail."
As if that's not enough, "You can embed the Google MP3 player in your website or blog just like the Odeo plugin," Agarwal discovered.
On Google Blogoscoped, Philipp Lenssen used "Google's MP3 wrapper in a simple Iframe . . . and now you have streaming capabilities and a Google Video-like interface with a progress bar and sound adjustments."
Barry Schwartz of Search Engine Watch pointed out "one thing to note, as a Mac user. This does not rendered on Apple's Safari web browser, even thought Google Video works fine."
And on the Google Operating System Blog, Ionut Alex wrote that the MP3 player "was initially used only for the voicemails sent from Google Talk. Google uses a Flash player, similar to the one from Google Video." Also, "You can create a new filter for MP3 files, so it's easier to find them."
About the Author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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