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Top Articles
Making Your Homepage Dynamic To Increase Interest
[2010-09-02] One of the problems I encounter on large client websites-or with clients who constantly add or update existing content-is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage.
How Site Statistics Can Be Very Misleading
[2010-08-18] We get presented with graphs and statistics every day. "Most SEOs think keywords in the title tag is an important ranking factor." "Spending on search to rise by $10b". Ever get that feeling that what you're being presented with sounds plausible, but the conclusion just doesn't make sense?
SEO Requires A High Level Of Commitment
[2010-08-05] A big part of the agency-client relationship when it comes to SEO involves expectations. This is because we need to make sure that our clients understand that search optimization requires a certain level of commitment and action that may not be found in other advertising initiatives.
Following Your Own Success In Social Media
[2010-07-23] There are a lot of social media experts out there-including the ones who claim there's no such thing as a "social media expert"-that are telling us how social media works, how it doesn't work, and how we all must behave in the social media arena.
Gaining The Most Lucrative SEO Information
[2010-07-08] There are so many blogs on search marketing. Then there are so many forums. And Tweets. So much SEO noise, and so little time. So how does anyone make sense of it? The deluge can be overwhelming for the experienced SEO, let alone the poor beginner. If you are just starting SEO, here are the ten areas you should spend most of your time on when you're starting up.
Blogging Can Help Your Busines If You Work At It
[2010-06-24] A blog won't help your business. Just like that StairMaster gathering dust in your basement won't make you thin. Or a hammer won't help you build those shelves if you don't pick it up.
How Caffeine Is Changing Google's Index Architecture
[2010-06-10] Now that the cat is finally out of the bag, I'd been getting some questions as to my personal thoughts on the world of Caffeine. So, here we go... say it once, then we're moving on with life. For those that missed the memo; Google's Caffeine updates is now LIVE.
Gaining New Visitors To Your Blog Through Twitter
[2010-06-04] Blogs are becoming more popular by the minute; for each subject of interest, there is bound to be something out there to satisfy that taste. But it is not enough to simply exist and hope that visitors will find you.
Scott Skurnick Talks In Depth About Enterprise SEO
[2010-05-26] For every SEO guru speaking at a conference, there are 10 or 20 more SEO experts you might not have heard of, making things happen in amazing ways. Scott Skurnick has worked in the Search Marketing industry as long as anyone I know on the conference speaking circuit and has a tremendous amount of experience and expertise to share.
Building Your Site Rank With Webmaster Tools
[2010-05-12] You've never been able to get decent or accurate backlink counts (the number of other sites linking to your site) by running a link command search on Google. Such a search generally only shows a fraction of the links to any given page Google Webmaster Tool's link reports are far more accurate.
Using Off-Site Link Building To Boost Your SEO
[2010-04-29] In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website. As I've said before, there are many things that go into an SEO campaign. However, most campaigns boil down to two areas - "Off-Site SEO" and "On-Site SEO".
How Blackhat SEO Will Hurt Your Long-term Ranking
[2010-04-13] A few months ago I bid on an SEO project for a local contractor in the Seattle area. We had agreed on some terms and planned on moving forward. He seemed committed to the project, but for whatever reason I never heard from him again. I followed up a few times but then wrote it off as a dead lead.
How To Determine The Value Of Your Site Links
[2010-03-31] Links come in all different shapes and sizes. Some good, some bad, some are just there. In part 14 of this series we looked at the anatomy of a link, analyzing the different elements that make a link what it is. There are a lot of things to consider when looking at the value of the link, many of which lie in the the value of the page or website doing the liking. But here we'll look at a slightly different value of link, in how it's linked between the two sites.
How To Get Your Blog Noticed On Social Networks
[2010-02-17] A blog should be considered the central hub of your social networking universe. Everything you do should drive traffic back to your blog, or website, as a way of combining all your efforts to give your brand maximum exposure.
Decluttering Your Site To Increase Its Friendliness
[2010-02-04] Earlier we looked at why you need a social media hub, and why your blog is the ideal platform. There were some great comments left on why a website should be your hub, and the blog just another spoke. While websites are still used and useful I prefer the blog approach, as outlined in my response to Mark W Schaefer's valid comment:
Matt Cutts Debunks The Weight Suggestion Using .Edu & .Gov Links
[2010-01-21] This video Q&A from Matt Cutts didn't really reveal anything new about how Google treats links-Google doesn't follow nofollowed links and that's the story it's sticking to. 
How Will The Web Change Marketing In The Next Couple Years?
[2009-12-30] Here are several excerpts from a post that was originally written for Valeria Maltoni's excellent new ebook about marketing in 2010. As Joe Buhler notes, the ebook includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here:
SEO And PPC Will Require More Time In The Future
[2009-12-10] Unless you've been sleeping at the wheel, the last couple of weeks have been turbulent ones for many PPC affiliates, especially Adwords users. There's been a spat of account bans (as discussed in my internet marketing forum), and even though Nick Fox told Search Engine Land's Barry Schwartz that suspended Adwords advertisers...
Advancing Your Site's SEO Through Link Building
[2009-11-24] Link building is one of the most important and most difficult tasks in SEO. The most difficult thing to do is to get others to talk about your site and publish a link to your site, hopefully with anchor text, or alt element for image links, that contains a keyword that is important to your SEO campaign.
Making Your Website Multi-functional
[2009-11-19] In preparation for the upcoming winter fest, my wife bought me some Thinsulate gloves. These things are the coolest ever - transforming gloves! Basically they're fingerless and have a strip of velcro attached to the back of each glove. Attached to the velcro (and sewn to the glove itself) are mitten tops.
Gaining Better Traffic Knowledge With Tracking Tools
[2009-11-03] If we talk about online web stat software and tracking tools, the list would be endless. So, how would you go about choosing which tool is right for your website. Here's the list of top 5 analytics and web stat tools that would fit the everyday needs of Webmaster:
Accessing The Hidden Features In Wordpress
[2009-10-15] Whether you are new to WordPress, or have been using it a long time, there are always features that are available in the software that people either forget about or don't know exist. So I thought I'd write up 10 lesser known WordPress features.
Study Shows Tracking Ads Are Not Welcomed By Users
[2009-09-30] Professors at the University of Pennsylvania and the University of California, Berkeley just conducted one of the largest independent studies on privacy and advertising tracking-and you may want take note of the findings. Of 1,000 adult internet users:
What To Do With A Site That Breaks The Rules And Still Succeeds?
[2009-09-24] Sometimes we come across a site that gets great rankings in spite of itself. It might have a terrible title tag, poor content, a lousy navigational structure, or abysmally formatted URLs. Nonetheless, the site is holding top spots on Google and other engines for some very competitive terms, and holds its own against sites that obviously put a lot of time into building a solid SEO profile.
Keep a Close Eye on Your Competition
[2009-09-15] Every year companies spend millions of dollars on market research, focus groups, surveys, and special studies to find out how to better serve their customers and gain increased market share. If you're working in the online sector, and are in a David vs. Goliath position, you can use your competitor's formidable research skills to your own advantage.
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