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Top Articles
Making The Language Of SEO More Transparent
[2009-06-12] The world of search engine optimization is jargon heavy, and we often have to take a step back when speaking with prospective customers because we are immersed in the "language" of SEO.
Kumo: Will This Spider Spin The Web?
[2009-05-21] With Google owning nearly 65 percent of the U.S. search engine market, it's no wonder Microsoft is looking for some fresh search engine technology. Right now Microsoft only owns 8 percent of the market share in the U.S. search engines, according to the April U.S. Search Engine Rankings. This ranking is due in-part to their Internet Explorer-embedded Live Search default.
Mistakes To Avoid In Your Pay Per Click Campaign
[2009-04-30] Pay per click advertising has the ability to not only increase traffic to your site, but also increase the knowledge you have of your market. It can very quickly put money in your pocket or very quickly take it out.
Don’t Force Users To Think Hard With Titles
[2009-04-09] Jakob Nielsen recently put up a nice article about link text, titled First 2 Words: A Signal for the Scanning Eye. In it, he covers some guidelines for creating anchor text, reviews some specific examples, and reports on usability testing they did of various link implementations. The article is worth a read for any SEO.
Boosting Your Site’s Ranking Through Secondary Links
[2009-03-19] A little while ago, Willy Franzen of One Day One Job was doing a 1-hour phone consultation with me, and he asked whether a second link from any given page would also boost the page's ranking.
Managing Your Site Analytics Data
[2009-02-26] Analytics are one item that every site owner should be looking into to find out where traffic is coming from and how users are interacting with the site. However, analytics can sometimes be to much to consume with to much information or a cluttered interface.
Setting Up Blog Comments To Maximize Usability and SEO
[2009-02-04] With the release of WordPress 2.7 paged comments became a built in feature. By default, they are enabled on both new installs and upgrades. Where it may be good for usability, it may not be good for SEO.
In Depth Guide to Producing YouTube Videos
[2009-01-15] I have now had a chance to read, YouTube: An Insider's Guide to Climbing the Charts. Thanks to O'Reilly for the review copy. The book is very comprehensive, including great coverage of all the technical video stuff. I see the above blog post title as an endorsement, not a criticism.
Making Users Confident and Comfortable On Your Site
[2008-12-18] Web searchers looking to research or purchase items to buy on the web are inherently skeptical. This is especially true when they end up on a site which is new to them. Regardless of how they got there--web search, referral, advertisement, etc.--this skepticism interferes with the buying and selling process.
Blogging to Better SEO
[2008-12-02] SES Chicago 2008, which is just around the corner, will feature a session on the topic of "SEO Through Blogging and Feeds." Lee Odden, CEO of TopRankMarketing.com, is an expert on this topic and will also be a panelist at this session at SES Chicago. I had a chance to catch up with Lee, to get his insight on SEO through blogging and feeds.
Pubcon: Get To Know Your Competition
[2008-11-13] The Internet allows every marketer to have an unprecedented amount of insight on the competitors' plans and strategies. The session is about the how one can gain a lot of competitive intelligence using different tools and tactics.
How To Pitch An Email
[2008-10-23] We've all, at some point, received the "request-for-a-link" email. Such emails are useless, on a number of levels, the main reason being that the offer is lousy. However, such emails also tend to get the pitch wrong, so further limit the chances of getting the link. Getting the pitch right - the way the offer is described - is a bit of an art.
Do Meta Keyword Tags Help or Hurt SEO?
[2008-10-09] Around a year ago, Danny Sullivan did some great research on the Meta Keywords tag to determine which search engines are using it.
Best Contact Us Page Checklist for Marketing
[2008-09-18] What this is about: This list covers various aspects which are important to visitors who land on your "contact us" page, including what information they expect and how to make contacting you easy for them.
Switching From Firefox to Google Chrome
[2008-09-04] Like many of you I eagerly waited to try Google Chrome this week. But to be very honest, I wanted to find flaws with it.
If Your Website is Broken That's Ok
[2008-08-15] When Roni German types into Google: Belfair Washington Real Estate into a Google search. Her Belfair Washington Real Estate Blog comes up on the third page instead of the first. (http://peninsulahomeresource.com/)
Set Yourself Apart By Creating A Distinct Voice
[2008-07-31] One of the easiest ways to set yourself apart from your competitors is by creating a distinct voice through your written content. Whether you realize it or not, every website has a voice. For most businesses, the tone of their online voice is that of whoever wrote their content. Whether written by the site owner, an in-house writer, an SEO, a sub-contracted copywriter, or any such combination, each has contributed to creating the voice of the website.
Getting Over Google's 1,000 Page Search Block
[2008-07-03] Over at SEOmoz, Dr. Pete has come up with quite an informative and interesting post, that gives suggestions as to how you can beat around Google's 1,000 page hurdle.
Not Everyone Is A PageRank Sculptor
[2008-06-09] PageRank (PR) sculpting has popped onto the radar of most online marketers over the last few months and it has become a controversial topic.
Is Geolocation Data Becoming Ubiquitous?
[2008-05-08] Chris Messina at Citizen Agency has just blogged about how he believes that geolocation data will become ubiquitous for websites to use, and this sort of contextual information about users will form a new layer of information that will available to all internet applications.
Google Street View Draws Concerns in Australia
[2008-04-17] Anthony Klan at The Australian writes:
Competitive Analysis For A Client
[2008-03-27] Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape.
Social Media Questions to Ask Your Agency
[2008-02-29] This morning I came across an article written in Adweek by Brian Morrisey entitled, "Social Media: ‘Agencies Don't Get It", which makes the claim (based off of latest research by TNS/Symfony) that, "If social network marketing is a puzzle, agencies might not be equipped to help clients see the big picture".
Aussie Net Filtering Plans Challenged
[2008-01-04] An advocacy group claimed Australia's mandate for ISPs to block pornographic and violent websites could slow down Internet access in the country.
Google Gears Up For Australian Election
[2007-11-15] As much as we're bombarded with political claptrap in America, elections may be an even bigger deal in Australia, where voting is compulsory.
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