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Top Articles
Decluttering Your Site To Increase Its Friendliness
[2010-02-04] Earlier we looked at why you need a social media hub, and why your blog is the ideal platform. There were some great comments left on why a website should be your hub, and the blog just another spoke. While websites are still used and useful I prefer the blog approach, as outlined in my response to Mark W Schaefer's valid comment:
Matt Cutts Debunks The Weight Suggestion Using .Edu & .Gov Links
[2010-01-21] This video Q&A from Matt Cutts didn't really reveal anything new about how Google treats links-Google doesn't follow nofollowed links and that's the story it's sticking to. 
How Will The Web Change Marketing In The Next Couple Years?
[2009-12-30] Here are several excerpts from a post that was originally written for Valeria Maltoni's excellent new ebook about marketing in 2010. As Joe Buhler notes, the ebook includes terrific, thoughtful insights from Shannon Paul, Olivier Blanchard, Danny Brown, Amber Naslund, Jackie Huba, Gavin Heaton, Mark Earls, Rachel Happe, Jonathan MacDonald, and of course Valeria herself. Download it for free right here:
SEO And PPC Will Require More Time In The Future
[2009-12-10] Unless you've been sleeping at the wheel, the last couple of weeks have been turbulent ones for many PPC affiliates, especially Adwords users. There's been a spat of account bans (as discussed in my internet marketing forum), and even though Nick Fox told Search Engine Land's Barry Schwartz that suspended Adwords advertisers...
Advancing Your Site's SEO Through Link Building
[2009-11-24] Link building is one of the most important and most difficult tasks in SEO. The most difficult thing to do is to get others to talk about your site and publish a link to your site, hopefully with anchor text, or alt element for image links, that contains a keyword that is important to your SEO campaign.
Making Your Website Multi-functional
[2009-11-19] In preparation for the upcoming winter fest, my wife bought me some Thinsulate gloves. These things are the coolest ever - transforming gloves! Basically they're fingerless and have a strip of velcro attached to the back of each glove. Attached to the velcro (and sewn to the glove itself) are mitten tops.
Gaining Better Traffic Knowledge With Tracking Tools
[2009-11-03] If we talk about online web stat software and tracking tools, the list would be endless. So, how would you go about choosing which tool is right for your website. Here's the list of top 5 analytics and web stat tools that would fit the everyday needs of Webmaster:
Accessing The Hidden Features In Wordpress
[2009-10-15] Whether you are new to WordPress, or have been using it a long time, there are always features that are available in the software that people either forget about or don't know exist. So I thought I'd write up 10 lesser known WordPress features.
Study Shows Tracking Ads Are Not Welcomed By Users
[2009-09-30] Professors at the University of Pennsylvania and the University of California, Berkeley just conducted one of the largest independent studies on privacy and advertising tracking-and you may want take note of the findings. Of 1,000 adult internet users:
What To Do With A Site That Breaks The Rules And Still Succeeds?
[2009-09-24] Sometimes we come across a site that gets great rankings in spite of itself. It might have a terrible title tag, poor content, a lousy navigational structure, or abysmally formatted URLs. Nonetheless, the site is holding top spots on Google and other engines for some very competitive terms, and holds its own against sites that obviously put a lot of time into building a solid SEO profile.
Keep a Close Eye on Your Competition
[2009-09-15] Every year companies spend millions of dollars on market research, focus groups, surveys, and special studies to find out how to better serve their customers and gain increased market share. If you're working in the online sector, and are in a David vs. Goliath position, you can use your competitor's formidable research skills to your own advantage.
Understanding The Daily Changes To SEO Ranking
[2009-08-26] Many small businesses owners keep a more watchful eye on their search engine rankings than a Trekker keeping up with the timeline changes in the Star Trek universe. Search engine rankings can change for one out of several hundred reasons. Your site may gain or lose rankings on a daily bases due to algorithm changes, a dropped or added link, or a site is added or removed from the search engine's index.
Leverage The Authority Of Existing Sites
[2009-08-11] In 2009, Google places a lot of trust in authority. Authority, in terms of ranking, typically means "an established site with a high number of inbound links from authoritative sources". Ranking might also have something to do with popularity. And the usage patterns on your site. And various other signals of "establishment" known only to the Google alchemists.
Optimizing Your Digital Assets Within Your Website
[2009-07-30] It's likely you've heard plenty about search engine optimization but what about "Digital Asset Optimization"? Many companies that have applied basic SEO principles to standard web site content see substantial benefits. Adding new content and attracting links help maintain search marketing performance but is that all you can do to be competitive with SEO? No.
How To Make Your Site Mobile Friendly
[2009-07-09] Unless you've been living under a rock, you would have heard about the phenomenal sales of the new iPhone by Apple. It sold approximately 1 million handsets in 3 days - which is approximately 231 handsets per second.
Making The Language Of SEO More Transparent
[2009-06-12] The world of search engine optimization is jargon heavy, and we often have to take a step back when speaking with prospective customers because we are immersed in the "language" of SEO.
Kumo: Will This Spider Spin The Web?
[2009-05-21] With Google owning nearly 65 percent of the U.S. search engine market, it's no wonder Microsoft is looking for some fresh search engine technology. Right now Microsoft only owns 8 percent of the market share in the U.S. search engines, according to the April U.S. Search Engine Rankings. This ranking is due in-part to their Internet Explorer-embedded Live Search default.
Mistakes To Avoid In Your Pay Per Click Campaign
[2009-04-30] Pay per click advertising has the ability to not only increase traffic to your site, but also increase the knowledge you have of your market. It can very quickly put money in your pocket or very quickly take it out.
Don’t Force Users To Think Hard With Titles
[2009-04-09] Jakob Nielsen recently put up a nice article about link text, titled First 2 Words: A Signal for the Scanning Eye. In it, he covers some guidelines for creating anchor text, reviews some specific examples, and reports on usability testing they did of various link implementations. The article is worth a read for any SEO.
Boosting Your Site’s Ranking Through Secondary Links
[2009-03-19] A little while ago, Willy Franzen of One Day One Job was doing a 1-hour phone consultation with me, and he asked whether a second link from any given page would also boost the page's ranking.
Managing Your Site Analytics Data
[2009-02-26] Analytics are one item that every site owner should be looking into to find out where traffic is coming from and how users are interacting with the site. However, analytics can sometimes be to much to consume with to much information or a cluttered interface.
Setting Up Blog Comments To Maximize Usability and SEO
[2009-02-04] With the release of WordPress 2.7 paged comments became a built in feature. By default, they are enabled on both new installs and upgrades. Where it may be good for usability, it may not be good for SEO.
In Depth Guide to Producing YouTube Videos
[2009-01-15] I have now had a chance to read, YouTube: An Insider's Guide to Climbing the Charts. Thanks to O'Reilly for the review copy. The book is very comprehensive, including great coverage of all the technical video stuff. I see the above blog post title as an endorsement, not a criticism.
Making Users Confident and Comfortable On Your Site
[2008-12-18] Web searchers looking to research or purchase items to buy on the web are inherently skeptical. This is especially true when they end up on a site which is new to them. Regardless of how they got there--web search, referral, advertisement, etc.--this skepticism interferes with the buying and selling process.
Blogging to Better SEO
[2008-12-02] SES Chicago 2008, which is just around the corner, will feature a session on the topic of "SEO Through Blogging and Feeds." Lee Odden, CEO of TopRankMarketing.com, is an expert on this topic and will also be a panelist at this session at SES Chicago. I had a chance to catch up with Lee, to get his insight on SEO through blogging and feeds.
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