• Can You Guarantee Search Engine Rankings?
    [March 11, 2016] I’ve been saying this for years before I even wrote the post on it two years ago, but it bears repeating: SEOs don’t rank websites. That’s Google’s job. The job of the SEO is to give your site the best possible opportunity to earn rankings. But even still, I would say the web marketer has […]
  • Many Businesses Overlooking Blogging for Engagement
    [February 15, 2016] For a lot of businesses, getting, maintaining, and especially growing engagement on social media is an ongoing struggle. Throughout this struggle, however, many seem to have forgotten about how big of a part their blogs can play. Is your blog still a significant part of your marketing strategy? Let us know in the comments. TrackMaven […]
  • 5 Ways To Re-Ignite Twitter Growth in 2016
    [January 12, 2016] Twitter is stuck. Usage has stagnated at about 320 million monthly users worldwide and U.S. usage is projected to lag well behind Instagram’s growth. Revenue was actually up 61% in Q2, to $502 million, but the stock is getting pounded, putting pressure on the board and leadership to “do something.” It’s a tough question, but […]
  • SEO and Your Digital Marketing Strategy in 2016
    [November 30, 2015] Did you know? Google handles 100 billion searches per month and more than halfof those are on mobile devices. Did you also know? 15% of Google’s 3.5 billion daily searches have never been seen before. I remember when you couldn’t search for anything on a smart phone and now people are searching for just about anything […]
  • What’s the next big thing in social media?
    [November 2, 2015] That’s the question I was recently asked by a someone during a speaking appearance. He amplified the question–wondering who or what would come along to knock off Facebook. It was an interesting question, and I started my answer by noting that Facebook was the first really big thing in social media and that nothing has […]
  • Why Your SEO needs To Maintain a Separation of Powers
    [October 5, 2015] I’m not going all political here, but bear with me for a second. The United States government was set up with three branches of government, each with their own authority and power: Presidency, Congress and the Courts (Executive, Legislative, Judicial, if you want to get technical about it). It’s a great model, provided that all […]
  • Facebook Beat Google In Most-Used Apps List
    [September 8, 2015] comScore released new data from its MobiLens and Mobile Metrix looking at U.S. smartphone trends in July. Apple ranked as the top manufacturer while Android led as the top platform. Here are the rankings for those categories:
  • Facebook Tweaks Its News Algorithm To Accommodate Members Who Hide Posts
    [August 6, 2015] Facebook announced a new tweak to its News Feed algorithm, which deals specifically with how people hide stories. Essentially, there are some people that hide a lot of stories. Most don’t hide many, but a small, unspecified amount of Facebook users hide a lot more than others. The update reflects this specific small group of […]
  • Tools that help monitor and measure social traffic
    [July 14, 2015] All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). These types of tools can give you the big picture of where your traffic is coming from, who […]
  • Google Continues To Struggle With Censorship Around The World
    [June 15, 2015] Google may end up having to censor its search results around the world, including on Google.com, just as it has been forced to do with certain European versions of its search engine.
  • How Should Prepare For Google’s New Tweet Section?
    [May 27, 2015] Google and Twitter have been teasing us with a new integration of tweets into Google search results for months, but this week they finally made the official announcement. Real-time tweets are now showing in Google search results on mobile devices with desktop integration to come soon.
  • Facebook Looks To Give Users More Control Over Their News Feed
    [May 4, 2015] Facebook, forever maligned for what it shows and doesn’t show people in their news feeds, might be moving to give users a bit more control. AdWeek’s SocialTimes spotted a new feature on mobile – a prompt that’s showing up atop users’ news feeds asking them to “pick friend and pages and see their posts at […]
  • Bing Announces New Image Search Interface and Design!
    [April 14, 2015] Bing announced they are about to launch a new image search interface and design, which is aimed at helping the searchers do more with image search than to just look at images.
  • Where Are Your Customers in Social Media?
    [March 23, 2015] Organic reach has become the bane of many social media marketers. Staying up to date with Facebook’s algorithm changes is rapidly becoming a full-time job, and getting your brand message into your fans’ News Feeds without paying for it is specialist work.
  • Pinterest Guided Search and Key Takeaways for Marketers
    [March 2, 2015] Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly served up relevant posts, pages, and profiles. Therefore, marketers need […]
  • Infographic- Social Media Statistics & Trends In Asia Pacific!
    [February 5, 2015] Social Media network is forming its clutches all over the world with high speed. It is noted that Asia Pacific region accounts for more than half of all social media users worldwide! In fact Asia accounts to Facebook’s growth with more than 426 million active users every month.
  • Determining link quality within a link building campaign
    [January 15, 2015] Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. Building links you would be proud of […]
  • Facebook Just Told Us How to Do Facebook Marketing
    [December 11, 2014] First, the Reachpocalypse, where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent.
  • 3 Super Simple Ways to Make Buffer Even More Useful
    [November 24, 2014] I’ve long since professed my love of the BufferApp. But it’s been a while since I’ve shared some of the ways I use this tool, so I thought I would add some tips today. (About a year ago my youngest daughter landed a job with Buffer – so take that for what you will as […]
  • Facebook 101: Quick Tips For Brand Page Success
    [October 28, 2014] Facebook 101: Best Practices For Success Facebook is arguably the most important place for a brand to have a strong presence. Let’s go over some general guidelines for Facebook Brand Page management best practices.
  • 3 Tips for Creating an Effective Social Strategy
    [October 9, 2014] Since we opened our doors in 2007, Ignite Social Media has developed hundreds of social strategies and marketing plans for a variety of household name brands. As we enter into the time period where many brands begin looking to shape their 2015 plans, I wanted to share the three most important tips for marketers to […]
  • Facebook Testing Timed Deletion Option For Posts
    [September 18, 2014] In another move that shows hows much Facebook wishes it could’ve been the first to popularize ephemeral messaging, the company is currently testing a scheduled deletion feature for posts. First spotted by users and confirmed in a statement, the new feature is running in a “small pilot”. It basically allows users to schedule a time, […]
  • In content creation overload? Here’s what to do.
    [August 28, 2014] Feeling like you’re in content creation overload? Stop struggling and start thinking strategically. Here’s how repurposing old blog posts can simplify your life.
  • Experts Weigh In On The Future Of Search Marketing
    [August 5, 2014] As the search marketing industry continues to feel the sting of Google narrowing down what passes as acceptable search marketing practices, more practitioners find themselves having to defend the channel. This is more true with SEO than Search Advertising, but for many, search marketing isn’t exactly the poster child it once was.
  • 3 Things You Need to be Successful in SEO from: SEO Success
    [July 9, 2014] I have been asked by many people over the years what is needed to be successful in SEO. Well, beyond the cheeky answer that comes to mind: “you need to be good at SEO,” which really doesn’t help much, I have found that there are 3 characteristics that I have found to be present in […]