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Top Articles
Customer Service - Real Person or Self-Service?
[2012-05-04] It is a well-known fact that customer service is the one area that will make your company stand out from the crowd. With limited budgets, it's one way smaller companies can compete, and at times outdo the big boys.
What Is Your Business Missing?
[2012-04-19] My mentor, the late great Jim Rohn, used to say:
‘Discipline is the bridge between goals and accomplishment.'
You Need Website Copy - Who Ya Gonna Call?
[2012-03-28] Exciting times! You've decided your business needs a new website, so it's time to start planning and budgeting. For many companies, their website shopping list is a bit like this one…
How to Part from Clients
[2012-03-07] As a freelancer (whether a copywriter, designer, social media adviser etc.) you love your clients. After all they are the ones that help you keep your business afloat and pay your bills.
Trust Your Copywriter
[2012-02-29] Why did you hire your copywriter? It's a fairly safe bet that your answer includes one or two of these reasons:
How to Get Great Copy
[2012-02-15] Writing sales and marketing copy isn't as easy as it sounds.
How Can You Use Content From Other People?
[2012-01-24] You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.
The Future Is Bright For Online Marketing
[2012-01-05] What does 2012 hold in store for online marketing? Where 2011, saw some major changes such as Google entering the social media world with Google+, Facebook and Twitter playing a large role in product promotions and an increase in mobile searches, experts predict more such changes in 2012.
How to Engage Your Reader Through Copywriting
[2011-12-14] The written word is a powerful tool when used correctly.
Copywriting – How to Sell Without Being Obvious
[2011-11-30] When companies write their own copy, they tend to fall at a couple of hurdles when it comes to its effectiveness:
The Importance of Social Media Profiles
[2011-11-09] Have you ever wondered how some people end up everywhere on the web?
Do You Still Need A Blog?
[2011-10-26] Despite the title of this post I happen to think that blogging as a business marketing tool is very much alive, but not in the same sense that kicked off what might be called the golden age of blogging. (Wonder if that period will make the history books?)
All In One Facebook Marketing Guide
[2011-10-05] Facebook is a universe in itself. With more than 800 million users, there is no other way to describe it. As an internet marketer, you need to get your business on Facebook pronto. Mainly because:
Make Sure Your Press Release Gets Seen
[2011-09-21] Writing a press release is one thing, making sure it gets read is entirely different.
Rankings Are Merely A Single Measure Of SEO Success
[2011-09-08] A recent discussion on Sphinn got me thinking about the value of keyword rankings in the overall scheme of measuring SEO performance. Do rankings matter? If so, should ranking reports be a part of the success metrics SEO's provide their clients?
The Impact Of Google+ On SEO
[2011-08-25] Although you can only join by invitation at this point, you've no doubt heard of Google+, Google's latest attempt to join (or, in time perhaps, completely overtake?) Facebook and Twitter as a must have social networking tool. In the months before Google+ was launched, Google also began implementing the "+1" button as a usable option for users to signify that they enjoy a particular site or page in an attempt to gather as much raw data as possible about the popularity and social value of sites and content before Google+ was rolled out for the masses. Preceding the Google+ and +1 button was the introduction of real time search, which was able to incorporate search results from Twitter, blogs and Facebook. Google, it would appear, is realizing the immense value of social media and the impact of social media on web search.
Reasons For Non-profits And Small Businesses To Use WordPress
[2011-08-10] One question/issue I continue to hear from non-profits and small businesses is this: I need a Web site (or update/revamp my existing Web site), but can't afford one.
Google+ Tips- How To Find Friends!
[2011-07-28] Google+ is spreading-expanding and reaching out at a rate that is maddening. Everybody, who's anybody, is on Google+. So are you, and you are faced with two questions, related totally to the 'social' part of G+:
How Much ROI Will SEO Bring? How Much You Got?
[2011-07-11] Cost is not important. Let me repeat that: Cost is not important. What is important is ROI (Return on Investment).
How Valuable Are Your Products?
[2011-06-27] Price is a function of perceived value - yours and the client's.
How Australia Uses Social Media To Celebrate Immigrant Experiences
[2011-06-16] Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20 million people, the country is one of the few places on Earth that anyone might be able to describe as underpopulated.
Have You Started Running Your Marketing By The Numbers?
[2011-06-02] I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an easy way to make a living, but it doesn't really appeal to me. I like constantly moving on to new ideas, not rehashing the same one over and over. But there is one subject that I have been talking about in various forms since 1999 when I first brought it up at IBM, and there seems no sign of stopping. It's about making digital marketing decisions based on metrics. No matter how long I've been discussing this subject, it feels like there are always more companies that need to hear the message.
Do You Need A Business Problem Before Using Social Media?
[2011-05-19] I had an interesting dinner meeting with a prospect today about how they might use social media. They are a b2b subscription based publication and they were wondering if they should be in the space. I thought about it for a minute and resisted the temptation to just say "yes." Because after all just "being" somewhere and having a few accounts online doesn't really mean much. One of the folks at dinner asked me a simple and point blank question which I'm sure many people would have said yes to. He asked me, "should we have a facebook page or a twitter account?"
Landing Pages - Establishing Trust
[2011-05-05] How do you feel when you search for something and find yourself on a landing page?
The Dangers of Doing What Works
[2011-04-20] Why is it that in the enterprise 2.0 and social CRM (and probably many other) spaces that we always try to offer a prescription to organizations problems based on what other organizations have done? We always hear about blanket statements such as, "there has to be a center of excellence to manage these efforts," "the customer relationship can't just be owned by sales," "you have to be social internal first and than external, "insert blanket statement here." Why?
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